Sazerac expands bourbon offerings in India, targeting growing demand for premium spirits.

Sazerac, an American spirits company, is expanding its bourbon offerings in India, a large whiskey market experiencing growth in premium spirit demand. Partnering with John Distilleries Ltd, Sazerac plans to introduce Buffalo Trace Distillery bourbons in major cities, despite regulatory challenges. This move aligns with India's trend towards higher-quality whiskey options as consumer income rises.

November 27, 2024
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