Philip Morris International marks 10 years of its smoke-free product IQOS, noting Japan's smoking rate has halved since 2014.

Philip Morris International (PMI) is marking a decade since launching its smoke-free product, IQOS, initially in Japan. The company notes that Japanese cigarette smoking rates have dropped by 46% since 2014, from 19.6% to 10.6% in 2022, though it's unclear if IQOS alone is responsible for this decline. PMI aims to continue promoting such alternatives to reduce cigarette use.

November 27, 2024
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