Radio New Zealand reaches 80% of adults, ahead of 2027 goal, with major digital growth.

Radio New Zealand (RNZ) has achieved 80% engagement with New Zealand's adult population, three years ahead of its 2027 target. With 1.42 million visitors to its website last month, a 45% increase from the previous year, RNZ has focused on digital transformation, including a new podcast section and audio player. Trust in RNZ remains steady at 49%, and average listening times for RNZ National and RNZ Concert have increased by 13 and 41 minutes, respectively.

November 26, 2024
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