Google tests simpler hotel search results in Europe to address EU concerns and traffic drops.

Google is testing a simpler "ten blue links" format for hotel search results in Germany, Belgium, and Estonia. This temporary change removes additional features like maps and property details to assess the impact on user experience and website traffic. The move aims to address concerns from the EU's Digital Markets Act and travel sites that saw decreased traffic due to previous search result changes.

November 26, 2024
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