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Shorter shopping season between Black Friday and Christmas may rush consumer purchases, but retailers adapt early.
The shortened holiday shopping season, due to a later U.S. Thanksgiving, is squeezing the time between Black Friday and Christmas Eve by five days.
This shift pressures retailers to start marketing and sales promotions earlier, potentially leading to consumers rushing their holiday purchases.
Despite this, experts believe consumers will have more choices, and the shortened period may not drastically affect overall sales.
Retailers like Costco and Dollarama have already begun stocking holiday items early, adapting to the compressed shopping timeline.
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La temporada de compras más corta entre el Black Friday y la Navidad puede acelerar las compras de los consumidores, pero los minoristas se adaptan temprano.