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flag Shorter shopping season between Black Friday and Christmas may rush consumer purchases, but retailers adapt early.

flag The shortened holiday shopping season, due to a later U.S. Thanksgiving, is squeezing the time between Black Friday and Christmas Eve by five days. flag This shift pressures retailers to start marketing and sales promotions earlier, potentially leading to consumers rushing their holiday purchases. flag Despite this, experts believe consumers will have more choices, and the shortened period may not drastically affect overall sales. flag Retailers like Costco and Dollarama have already begun stocking holiday items early, adapting to the compressed shopping timeline.

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