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flag New Zealand unveils strategy to grow creative sector to $20B by 2035, amid funding concerns.

flag New Zealand's draft strategy, Amplify, aims to boost the country's creative sector's economic contribution to $20 billion by 2035, focusing on exports and talent development. flag Key initiatives include investing in creative industries and reducing barriers to growth. flag However, critics argue the strategy lacks commitment to increased funding and support for creative professionals, and does not fully recognize the sector's impact on well-being.

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