Mamatha Rai's Kadike Trust revives Udupi sari craft, boosting local weavers' income and attracting young artisans.

Mamatha Rai, founder of Kadike Trust, discussed the revival of the Udupi sari at an event held by the Indian National Trust for Art and Cultural Heritage. Her efforts have helped preserve the craft, which was nearly lost, by working with local weavers and implementing various initiatives like research, training, and branding. The sari now has a growing market and a Geographical Indication tag, providing income for weavers and attracting younger generations.

November 25, 2024
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