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Consumer trust in how organizations handle personal data has significantly dropped due to AI and data breaches, according to Deloitte.
Deloitte's Privacy Index 2024 report shows a significant drop in consumer trust regarding how organizations handle personal information, largely due to AI and data breaches.
Among 1,000 Australian consumers, 30% do not trust any industry with their data, while 50% avoid products or services due to excessive data requests.
Despite this, 89% believe trust can be regained.
Deloitte recommends improving AI and ADM practices and enhancing transparency to rebuild consumer confidence.
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Según Deloitte, la confianza de los consumidores en cómo las organizaciones manejan los datos personales ha disminuido significativamente debido a la IA y las violaciones de datos.