Starbucks' new CEO targets four-minute service at airport locations to cut wait times and boost sales.

Starbucks' new CEO, Brian Niccol, is aiming to tackle long wait times and improve customer experience at airport locations to reverse the company's declining sales. With the busy Thanksgiving travel period approaching, Niccol plans to reduce service times to four minutes to address the issue of long lines and crowded stores. This initiative could enhance sales and the brand's reputation during peak travel season.

November 24, 2024
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