Black Friday 2024 sees a continued surge in shopping, with 131.7 million expected to shop online or in stores.

Black Friday 2024 will again be held on Friday, with major retailers opening early the day after Thanksgiving. This marks the fifth year of this trend since the pandemic. The National Retail Federation predicts 131.7 million people will shop online or in stores, up from 76.2 million in-person shoppers in 2023. While still below pre-pandemic levels, retailers like Target, Kohl's, and Walmart are expected to open early, though specific hours may vary by location.

November 23, 2024
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