Bollywood star Shah Rukh Khan played a crucial role in expanding the IPL's audience, according to its founder.

Lalit Modi, founder of the Indian Premier League (IPL), highlighted Bollywood star Shah Rukh Khan’s significant role in the league’s success in a recent interview. Modi credited Khan for expanding the IPL’s audience to include more women and children, emphasizing fan engagement. Initially, Khan wanted to buy the Mumbai team but opted for Kolkata Knight Riders due to financial constraints. Khan now co-owns the Kolkata team with his family.

November 23, 2024
10 Articles