Vancouver real estate marketers turn to AI and virtual reality to engage buyers online.

Real estate marketing in Vancouver is shifting to digital, using AI, virtual reality, and social media to engage buyers. Developers now hire marketers early to optimize projects and create compelling online content, such as videos and immersive experiences, to tell a story and offer transparency. This approach aims to differentiate properties and attract buyers by allowing them to explore homes before construction. Marketers also use chatbots and data analytics to enhance engagement and workflow.

November 22, 2024
9 Articles

Further Reading