Nissan misses sales targets again, facing drop in value, job cuts, and supplier tensions.

Nissan has missed its annual sales targets in eight of the past nine years, causing concern among investors and suppliers. Under former CEO Carlos Ghosn, Nissan set overly ambitious goals, a pattern that continues under current CEO Makoto Uchida. This has led to declining market value, forced cost-cutting including 9,000 job cuts worldwide, and strained relationships with suppliers. Nissan also faces challenges with an aging product lineup and competition in key markets like the U.S. and China.

November 21, 2024
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