The Trade Desk unveils Ventura, a new OS for streaming TVs, aiming to enhance user experience and ad efficiency.

The Trade Desk has launched Ventura, a new operating system for streaming TVs aimed at improving user experience and ad efficiency. Set to roll out by 2025 through partnerships with smart TV makers and streaming providers, Ventura seeks to offer a cleaner ad supply chain and better content discovery. The system has garnered support from industry giants like Disney and Paramount, addressing the growing shift from traditional TV to streaming platforms.

November 20, 2024
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