Smartphone sales fell 9% in China's Singles' Day, with Apple down double digits, Huawei up 7%.

During China's Singles' Day shopping festival, smartphone sales dropped 9% year-on-year. Apple's iPhone sales fell by double digits, impacted by an unusually high number of new rival models launched before the event. Huawei saw a 7% increase in sales due to price cuts on its Pura 70 and Mate 60 models. Apple's iPhone 16 Pro and 16 Pro Max were the best-selling models despite the overall decline.

November 20, 2024
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