Lidl UK's innovative middle aisle attracts male shoppers, turning a £76M loss into a £43M profit.

Lidl UK's boss, Ryan McDonnell, reports that the supermarket's unique middle aisle, stocked with items like power tools and inflatables, is attracting more male shoppers, boosting sales and leading to a £43 million profit after a previous loss of £76 million. This aisle's popularity has sparked humorous social media trends and occasional marital disputes. As Lidl marks 30 years in the UK, it faces new tax increases that could affect its costs.

November 20, 2024
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