Survey reveals 76% of UK adults seek bargains for savings and value, with Gen Z leading the trend.

A survey of 2,000 UK adults found that 76% actively seek bargains, even if they can afford full price. The 'bargain glow' lasts up to three days, with main reasons being saving money (56%), getting more value (31%), and feeling clever (22%). Gen Z tops as the savviest savers, with 86% going out of their way for deals. Top items for savings include groceries, clothing, and electronics.

November 19, 2024
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