Ecolab study shows 86% of Indian consumers changing buying habits due to water conservation concerns.

Ecolab's 2024 Watermark Study shows that 76% of Indian consumers recognize government efforts and 78% acknowledge business initiatives toward water conservation. A significant shift is noted, with 86% altering purchasing habits due to environmental concerns. Industries like manufacturing and food & beverage, which are major water consumers, face increased pressure to reduce usage. Ecolab offers solutions to help businesses meet sustainability goals.

November 19, 2024
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