Apple takes control of ad sales for Apple News, aiming to boost revenue and introduce new ad formats.

Apple is now managing ad sales for its Apple News service internally, moving away from third-party vendors. This change is expected to increase revenue for Apple and content publishers, with Apple taking a 30% cut and publishers receiving 70%. The company plans to introduce new ad formats, such as banners and videos, and offer more options to advertisers, potentially boosting Apple's advertising revenue to about $10 billion. Apple will continue to use third-party partners for unsold ad space.

November 19, 2024
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