Xiaomi adopts dual-brand strategy in Nigeria, with POCO targeting younger consumers.

Xiaomi Nigeria has introduced a dual-brand strategy with Xiaomi and POCO to better serve Nigerian consumers. Xiaomi will focus on high-quality, technologically advanced products, while POCO targets Gen Z with performance-driven gadgets for gamers and trendsetters. This strategy aims to expand Xiaomi's market presence and cater to diverse consumer needs in Nigeria's growing digital market.

November 18, 2024
12 Articles