e.l.f. Cosmetics partners with Billie Jean King Cup Finals to boost beauty and women's sports.

e.l.f. Cosmetics has become the official skin and cosmetic partner for this year's Billie Jean King Cup Finals, a major tennis event. The company aims to increase accessibility to beauty and women's sports through this partnership. As part of the collaboration, e.l.f. will co-host the first semifinal match, with the company's Chief Marketing Officer participating in the coin toss to start the match.

November 18, 2024
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