Toyota revamps Prado SUV ordering to manage high demand, aiming to avoid pandemic-era supply issues.

Toyota is overhauling its Prado SUV order process due to soaring demand, with over 17,000 deposits already placed. The new system will inform dealers monthly about their 12-month vehicle allocation, aiming to prevent price gouging and long wait times seen with other models during the pandemic. Toyota expects the Prado to set sales records, with over 25,000 units projected for the first year.

November 17, 2024
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