Barnes & Noble revives sales with new stores, flexible book selection, and TikTok engagement under CEO James Daunt.

Barnes & Noble is experiencing a resurgence, opening over 60 new stores this year under CEO James Daunt's leadership since 2018. Daunt's "books first" approach, which lets individual stores choose stock, has increased foot traffic by 7% since 2019. The company credits its success to engaging with the BookTok community on TikTok, which influences store displays and events, driving more customers to the stores.

November 16, 2024
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