Isaac French sold his Texas micro-resort, Live Oak Lake, for $7 million, nine months after launch.

Isaac French, 27, sold his micro-resort, Live Oak Lake, in Texas for $7 million in October 2023, nine months after its launch. Initially costing $138,000 to purchase and $2.5 million to build, the resort gained popularity through Instagram, earning $860,000 in its first year. French sold to avoid operational stress and secure a good price, emphasizing the importance of a skilled broker and legal team in the sale process.

November 16, 2024
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