Gen Z in Canada increasingly prefers and pays more for eco-friendly, locally sourced products, boosting green markets.

In British Columbia, a growing trend shows that consumers, especially Gen Z, are willing to pay more for eco-friendly and locally sourced products. A Business Development Bank of Canada survey found that 66% of Canadians prefer locally sourced items, and 50% are willing to pay extra for green products. Gen Z, in particular, with 71% willing to spend more on sustainable goods, presents a significant market opportunity for businesses adopting eco-friendly practices. Despite inflation, the eco-friendly sector is expected to grow.

2 months ago
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