Meta's Threads tests custom feed features to compete with Bluesky's growing user base.

Meta's social media platform Threads is testing a new feature to create custom feeds for specific topics and profiles in response to competition from Bluesky, which has gained users due to stricter AI policies on Twitter. The custom feeds, announced by CEO Mark Zuckerberg, allow users to follow specific interests easily, potentially countering the migration to Bluesky. Currently, the feature is being tested with a limited user base.

November 15, 2024
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