Meta plans to introduce ads on Threads in early 2025, aiming to grow from 275 million users.

Meta plans to introduce advertisements on its social media app, Threads, in early 2025. Launched in July, Threads has reached 275 million monthly active users. Initially, a select group of advertisers will be able to publish ads on the platform. Despite the user growth, Meta does not expect Threads to be a major revenue contributor in 2025, focusing instead on expanding features and enhancing user experience.

November 13, 2024
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