General Mills buys Whitebridge Pet Brands' cat food and treat business for $1.45 billion.

General Mills is set to acquire Whitebridge Pet Brands' North American premium cat food and pet treat business from NXMH for $1.45 billion. The deal includes popular brands like Tiki Pets and Cloud Star, aligning with General Mills' strategy to focus on core and local brands for long-term growth. The acquisition is expected to close in the third quarter of fiscal 2025, pending regulatory approval.

November 14, 2024
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