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Bumble and Match launch new apps focusing on friendships to counter declining dating app users.
Dating app companies Bumble and Match, owner of Tinder, are launching new apps focused on friendships as they face declining user numbers post-pandemic.
Bumble's "Bumble For Friends" and Match's "Yuzu" for the Asian community aim to combat "app fatigue."
Despite initial success, with Bumble For Friends reaching 730,000 monthly users, the success of these friend-focused apps remains uncertain amid stiff competition.
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Bumble y Match lanzan nuevas aplicaciones centradas en amistades para contrarrestar la disminución de usuarios de aplicaciones de citas.