Adidas teams up with India's Cult to launch strength training program at over 150 centers.

Adidas has partnered with India's top fitness brand, Cult, to enhance strength training through a program called adidas Strength+. This collaboration will transform over 150 Cult centers with Adidas' innovative products and Cult's premium training methods. The partnership aims to make strength training more engaging and accessible, reflecting both companies' commitment to fitness leadership in India.

November 14, 2024
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