iPad sales fell, but the iPad Pro leads the market, boosting revenue up 7.9% to $6.95 billion.

Despite a long-term decline in sales, the iPad remains Apple's second-biggest device after the iPhone. The iPad Pro, accounting for nearly half of recent sales, leads the market, while the base iPad captures about one-third. The iPad Air's market share has dropped significantly, from 25% to 13%. However, revenue from iPad sales increased by 7.9% in the latest quarter, reaching $6.95 billion.

November 13, 2024
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