Meta introduces less personalized ads in Europe and cuts ad-free subscription prices by 40%.

Meta has introduced a new feature in Europe allowing users to opt for less personalized ads instead of paying for an ad-free subscription. These ads will be based on current session data and minimal personal information, rather than full browsing history. The company has also reduced the cost of its ad-free subscriptions by 40%, from €9.99 to €5.99 for web users and from €12.99 to €7.99 for mobile users, aiming to comply with EU privacy regulations and competition concerns.

November 12, 2024
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