Sweden seeks EU trademark for its name to avoid confusion with similarly named places.

Sweden has applied for a trademark with the European Union to protect its name and prevent confusion with places of the same name in other countries. The initiative, aimed at reducing traveller confusion, especially in the UK where nearly half of travellers find similar-named destinations confusing, seeks global support through an online petition. This makes Sweden the first country to apply for such a trademark.

November 12, 2024
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