Meta opens "Meta Lab" in LA, showcasing and selling Ray-Ban smart glasses until year-end.

Meta has launched a pop-up store in Los Angeles called "Meta Lab" to sell and demonstrate its Ray-Ban smart glasses. The store, open until December 31, offers customers a variety of experiences including VR elements, customization options, and live events. Meta is using this and future pop-ups in cities like Phoenix to refine its retail strategies and gain insights into consumer preferences for its upcoming AR glasses, expected in 2027.

November 11, 2024
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