Meta introduces less personalized ad options for European users due to EU privacy pressures.

Meta will offer European users the option to see less personalized ads, responding to EU pressure over privacy and competition concerns. The new ad model could lead to less relevant ads and potentially impact Meta's revenue. Users will still have the option to choose between a paid ad-free subscription and free versions with ads, but now can opt for less personalized ads based on minimal user data and recent engagement.

November 12, 2024
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