EU orders Apple to end geo-blocking on media services, facing enforcement if non-compliant within a month.

The EU has ordered Apple to stop geo-blocking on its media services, including the App Store and Apple Music, which restricts content based on user location. The European Commission threatens enforcement if Apple, given one month to respond, does not address these practices. Commissioner Margrethe Vestager emphasized that companies should not discriminate based on a customer's location.

November 12, 2024
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