Diageo launches luxury spirits group to manage high-end brands priced at $100 and above.

Diageo, the owner of Johnnie Walker, has launched the Diageo Luxury Group to manage its high-end spirits priced at $100 and above. The division will focus on brands like Brora, Port Ellen, and Justerini & Brooks, and aims to grow in the luxury spirits market, which is expanding faster than the overall spirits category. Julie Bramham has been appointed as the managing director of the new division.

November 12, 2024
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