Xpeng, a Chinese EV maker, plans to debut its G6 SUV in Australia in December, facing intense competition.

Many new Chinese carmakers entering Australia are expected to face high competition, leading to a high failure rate. Xpeng, an electric vehicle maker, plans to launch its G6 SUV in Australia in early December through its distributor, True EV. Xpeng aims to differentiate itself with innovative sales strategies like pop-up retail locations at major sites and a focus on advanced technology and design.

November 11, 2024
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