In Q3 2024, Oppo led smartphone sales in Malaysia, Thailand, and Vietnam, outpacing Samsung.

In Q3 2024, Oppo led smartphone markets in Malaysia, Thailand, and Vietnam. Oppo captured 16% in Malaysia, 24% in Thailand, and 23% in Vietnam. Samsung was second in all markets, focusing on premium models. The average selling prices dipped by 4% in Malaysia and Thailand due to oversupply and competition in the $100-$300 range. 5G adoption is boosting demand for affordable 5G devices, with brands tailoring strategies to local dynamics and investing in premium stores.

November 11, 2024
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