Missouri's cannabis market, legalized in 2022, now outpaces states like Arizona, generating $120M monthly.

Missouri's recreational cannabis market, legalized in 2022, has surpassed older markets like Arizona, Colorado, and Nevada. Generating about $120 million monthly, it has created over 20,000 jobs. Men comprise 64% of consumers, with millennials making up 40%. Flower is the top-selling category, though vape pens and edibles are also popular. The top five brands control nearly 27% of sales.

November 11, 2024
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