Global brands tailored products to Chinese culture at the CIIE to boost market appeal.

Global brands like COACH, dōTERRA, and LEGO showcased culturally tailored products at the China International Import Expo (CIIE) from Nov. 5-10 to capture the Chinese market. Brands introduced items inspired by Chinese culture, such as dōTERRA's essential oils based on traditional medicine and LEGO's "Journey to the West" series. The CIIE provides a key platform for companies to connect with Chinese consumers and adapt their products to local preferences.

November 10, 2024
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