Five Guys adds extra fries to every order to boost perceived value, driving UK revenue to £316.4 million in 2023.

Five Guys, a popular fast-food chain, adds an extra scoop of fries to every order, regardless of size, to make customers feel they are getting good value. This strategy, aimed at encouraging return visits, has been successful, with the UK's Five Guys revenue rising to £316.4 million in 2023. The chain suggests sharing portions, as even the smaller sizes are meant for at least one to two people, while larger ones serve up to four.

November 10, 2024
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