China's Import Expo showcases global brands catering to China's rising leisure and fitness trends.

The 7th China International Import Expo in Shanghai highlighted global brands targeting China's growing leisure market. Swiss chocolate maker Lindt & Sprungli offered master classes, while Canadian athletic brand lululemon hosted a yoga session. A survey revealed Chinese residents spend 2 hours and 33 minutes daily on leisure activities, with sports and fitness participation up 18.7 percentage points since 2018.

November 10, 2024
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