Canadian Legion partners with Amazon, selling poppies online to boost fundraising for veterans.

The Royal Canadian Legion has partnered with Amazon to boost its poppy campaign fundraising, launching an Amazon.ca storefront on October 25. This initiative has brought nearly 10,000 orders for poppies and related items, with all proceeds supporting the Legion's Poppy Trust Fund for Canadian veterans and their families. The move aims to reach a wider audience, particularly younger Canadians who frequently shop online.

November 09, 2024
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