FC Barcelona and Nike have signed a €1.7 billion sponsorship deal over 14 seasons, boosting finances.

FC Barcelona has secured a landmark sponsorship deal with Nike, valued at approximately €1.7 billion over 14 seasons, averaging €121 million annually. This agreement, termed "the deal of the century," is expected to significantly enhance Barcelona's financial stability and global presence, aiding the club amid current financial challenges. Nike will also serve as the main partner for all teams, focusing on product development and global distribution.

November 09, 2024
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