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flag FC Barcelona and Nike have signed a €1.7 billion sponsorship deal over 14 seasons, boosting finances.

flag FC Barcelona has secured a landmark sponsorship deal with Nike, valued at approximately €1.7 billion over 14 seasons, averaging €121 million annually. flag This agreement, termed "the deal of the century," is expected to significantly enhance Barcelona's financial stability and global presence, aiding the club amid current financial challenges. flag Nike will also serve as the main partner for all teams, focusing on product development and global distribution.

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