The UK's CMA is considering NHS-branded baby formula to lower rising prices and boost competition.

The UK's Competition and Markets Authority (CMA) is exploring the introduction of NHS-branded baby formula to reduce prices in a market dominated by a few manufacturers, leading to significant cost burdens for families. Prices for baby formula have risen by 18-36% since 2021. The CMA suggests measures like lifting the ban on promotions and possibly implementing price caps to enhance competition and provide better choices for parents. A full report is expected in February 2025.

November 08, 2024
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