IDA Ireland is investing €428,000 in a rebranding initiative to modernize its identity and visibility.

IDA Ireland, the state investment agency, underwent a brand review that revealed confusion with other organizations and inconsistent branding. To address these issues, the agency is investing €428,000 in a rebranding initiative. This effort aims to create a modern identity for the digital age, featuring a new logo with a "trinity of dots," vibrant green color, and a bespoke typeface that reflects confidence and Irish personality, enhancing its visibility for foreign investment.

November 08, 2024
5 Articles

Further Reading