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flag In Q3 2024, average iPhone prices in the U.S. hit a record $1,018, driven by demand for Pro models.

flag In the September 2024 quarter, the average retail price of iPhones in the U.S. reached a record $1,018, driven by increased demand for Pro and Pro Max models, which accounted for 47% of sales. flag This is up from 38% the previous year. flag Apple's focus on high-end devices with advanced features has encouraged consumers to invest more in their smartphones, potentially reshaping market expectations and reinforcing Apple's premium positioning.

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