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India's FMCG sector grew 5.7% in value and 4.1% in volume, driven by rural demand recovery.
NielsenIQ's report highlights that India's FMCG sector experienced 5.7% value and 4.1% volume growth in the September quarter, with rural areas growing at 6%, double that of urban markets at 2.8%.
This trend reflects a recovery in consumer demand, particularly in food categories, which rose 3.4%.
Small and medium companies showed faster growth compared to larger firms, which faced slower demand.
The report indicates a significant shift towards rural consumption patterns.
5 months ago
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