Average retail price of iPhones in the U.S. reached a record $1,018 in September 2024.

The average retail price of iPhones in the U.S. hit a record $1,018 in the September 2024 quarter, primarily due to increased demand for the Pro and Pro Max models with higher storage. These premium devices now account for 47% of iPhone sales, up from 38% last year. Apple's focus on high-end features has encouraged consumers to view smartphones as valuable long-term investments, potentially maintaining high prices in the premium market.

November 06, 2024
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